Bleats

Feel Triggered? That's Exactly The Point Of This Marketing Campaign

If you got triggered and clicked then it's working perfectly.

If you’re reading this, chances are that you saw the “If you’re a woman, don’t bother reading this ad” header image and got triggered or you clicked out of curiosity.

But regardless of the reason why you clicked, you did it anyway and that’s the whole point of why this “If you’re a woman, don’t bother reading this ad” thing exists in the first place.

Ads Standards, Australia’s independent advertising complaints adjudicator, has launched a provocative new “Kinder Conditions” campaign that aims to hook you in with a controversial statement before slapping you with a dose of education.

The aim of the “Kinder Conditions” campaign is to highlight a number of social issues in advertising, such as sexism, racism, stereotyping and misguided claims, as a way to deliver more socially progressive ads.

Fiona Jolly, CEO of Ad Standards says that she hopes “Kinder Conditions” will encourage and educate the public about diversity and inclusion in advertising.

But rather than getting people to file more complaints whenever an ad is offensive, the campaign is aiming to have people nominate companies and businesses who are actually doing well with their ads as a way of raising awareness of the current standards of the industry. Not only that, the “Kinder Conditions” campaign is also aiming to encourage companies to “exceed” the current requirements of advertising codes and to have more “socially progressive messaging” going forward.

So if you’re triggered after seeing these ads, which includes other seemingly inflammatory slogans like “This ad is for white people only” and “This ad is brainwashing your children,” then the campaign is working as intended.

It is a brilliant bait and switch from Ad Standards as a way to educate the public on outdated advertising practices while also Trojan horsing in a lesson about equality and inclusivity.

Nothing like a bit of reverse psychology and real-life clickbait as a way to school people on ads. So if you’re triggered after seeing these ads – which include seemingly inflammatory slogans like “This ad is for white people only” and “This ad is brainwashing your children” – then Ad Standards’ “Kinder Conditions” campaign is working as intended.

Harry Potter Will Legit Determine Whether You're A Good Or Bad Person

Science says there's no Hogwarts mystery behind how Harry Potter determines whether you're a muggle or wizard.

There’s a lot of people who like the Harry Potter series and there are a lot of people who absolutely hate it. It’s just what happens when something is arguably the biggest pop-culture phenomenon to wander along in recent memory.

It’s perfectly fine to like or not like something, we all have different tastes in stuff after all. But if you ever needed any reason to suddenly get into all things Harry Potter and Hogwarts, here’s a really good one: you’re likely a good person if you like the books.

Must. Like. Harry. Potter.

According to a study, fans who feel warmly towards Harry and his group of buddies are less likely to be intolerant towards minorities.

The three-part study involved surveying three different groups of readers – primary school children, high school students, and uni students – before and after they read parts of Harry Potter that were related to prejudice towards stigmatised groups (like when Draco called Hermione a mudblood).

The results showed that those who were surveyed developed greater empathy towards prejudiced groups by living vicariously through Harry’s “positive attitudes and behaviours” to minority communities.

If by magic you mean respect and equality then yes, I too love magic.

When you think about it, this conclusion makes sense. Through Harry’s difficult upbringing, his underdog status and his relationships with society’s underdogs, like the Weasleys and “mudbloods”, or the ostracised, like Hagrid and Neville, children are taught about treating everyone with respect.

Furthermore, the series shines a negative light on racism and prejudice through the characterisation of Voldemort as an evil being who strives to ostracise anyone else who isn’t a pure-blooded witch or wizard. So while you were getting all hung up over horocruxes and whether Draco was in love with Harry, you were also getting a crash course on tolerance and equality.

No magic to be found here, just some important lessons about being a good person and some data-driven science.

You know Jesse’s likely a Harry Potter fan while Walt definitely isn’t.

That’s not to say that you’re a bad person if you don’t like Harry Potter. You can be a perfectly good human being and still hate The Boy Who Lived. But it’s nice to know that science says being a Potterhead means you’re likely to be a brave Gryffindor, loyal Hufflepuff or genius Ravenclaw than an evil Slytherin.

Never Forget: Dr Seuss Drew Racist Cartoons Before His Kids' Books Took Off

Horton hears a nope.

They say don’t get to know your childhood heroes too well because you’ll end up disappointed. I guess I never learn.

After finding out that Jackie Chan is a terrible person and Roald Dahl was an antisemite, I regret to inform everyone that the beloved Dr. Seuss, author of classics such as The Lorax, Horton Hears a Who! and The Cat in the Hat, drew racist cartoons before he became famous.

Between 1920s through to the 1940s, Theodor Seuss Geisel made a living drawing advertising and political cartoons. While Seuss was known for his political views and anti-fascism stance, even he was not immune from having some of the same views on non-whites that his contemporaries had.

Black people were drawn as grass skirt-wearing savages, Arabs were nomads or sultans who rode camels, and the Japanese were buck-toothed and squint-eyed. In fact, Seuss held a very strong anti-Japanese view during WWII and was quoted as saying:

“If we want to win, we’ve got to kill Japs, whether it depresses John Haynes Holmes or not. We can get palsy-walsy afterward with those that are left.”

If you want to see some of Dr. Seuss’ old cartoons, then click here. Just be warned that you may find them offensive and/or upsetting. Since we don’t condone racism of any kind here at GOAT, here are some kittens to help cleanse the palette a bit.

But don’t start burning all your Dr. Seuss books just yet because this story has a happyish ending.

After WWII, Seuss managed to overcome his earlier anti-Japanese stance and grew to regret some of the racist cartoons he drew. In a redemptive arc worthy of a supervillain, Seuss drew a bunch of anti-racist cartoons later in his career and expressed regret for his animosity towards the Japanese.

In fact, Seuss used Horton Hears a Who! as an allegory for America’s post-war occupation of Japan and to send a message of equality.

Horton approves of this redemptive arc.

For all the good (and bad) he brought into the world with his work, Dr. Seuss’ views prove that he’s quite the flawed human being. But unlike Roald Dahl, it’s at least nice to know that Seuss tried to mend his ways after realising that maybe drawing racist cartoons and being anti-Japanese wasn’t the right way to go.

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