We all know that social media influencers are somehow earning several hundred times more than they really should based on the nature of the occupation, and yet we live in a world where making an arse out of yourself on social media is damn lucrative. The platform that is becoming increasingly flush with cash is none other than TikTok, and based on what some of the highest-earning TikTokers like Addison Rae and Charli D’Amelio are making, it’s no wonder why people keep signing up.
Speaking of TikTok, the GOAT team talk about the recent shake up in the social media influencer world on ‘It’s Been A Big Day For…’ below:
Forbes has published its first ever list of highest-earning TikTokers and the amount of moolah earned by these influencers is almost enough to make you weep as every single one of the seven who made the cut raked in well over $1 million in just the last 12 months.
Topping this list of highest-earning TikTokers is none than Addison Rae, who raked in a whopping $5 million in sponsored content, branded merch, and endorsements. Following Addison closely in second place is Charli D’Amelio, whose dancing vids made her a star and the ideal face for several sponsorship deals.
Here’s the list in its entirety:
- Addison Rae Easterling – $5 Million
- Charli D’Amelio – $4 Million
- Dixie D’Amelio – $2.9 Million
- Loren Gray – $2.6 Million
- Josh Richards – $1.5 Million
- (Tied) Michael Le + Spencer X – $1.2 Million
Now before you go signing up to TikTok with dreams of earning a small slice of this surprisingly lucrative pie, there are a few things to be wary of.
First there’s Trump declaring war on TikTok by attempting to ban it from the U.S., which is a big market for the app, and Instagram introducing its ‘Reels’ feature, which is just TikTok 2.0, both of which could well dent the money-making capabilities of those highest-earning TikTokers.
And then there’s TikTok farming your phone for every scrap of personal info you have, but that hasn’t seemed to deter people from signing up anyway. Guess that’s just a sign that money speaks and it’s using TikTok as a microphone.
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