Harry Styles really does have a way with words and it’s gotten to a point that he’s now influencing the social media accounts of dessert brands.
ICYMI, Styles was the special guest on the most recent episode of Saturday Night Live and appeared in a skit where he played Sara Lee’s social media manager gone rogue.
During the skit, Styles’ bosses at Sara Lee ask him why the brand’s official Instagram had commented “wreck me daddy” on a snap of Nick Jonas. Styles, in the role of the thirsty social media manager, said he’d forgotten to switch accounts from professional to personal before posting the comment.
Later, his bosses asked him to explain why Sara Lee had left a comment featuring a series of emojis including the eggplant, water droplets, train and ghost. Styles responds, “rail me to death, obviously.”
It escalates even further when Styles is called out for captioning an Insta pic of Sara Lee bread, “A little moody after being used. Why do guys freak out when I ask them to spit in mouth? Need a real king that can handle. It’s 8am and I have to go to hell job at sara lee. A little in my head after another threesome.”
Wow – I need a drink.
Wherever Harry Styles goes, his loyal fans and followers will go. So, it comes as no surprise that following Styles’ hilarious SNL skit, Sara Lee’s IRL Instagram account was inundated by thirsty comments like “wreck me daddy,” “rail me to death daddy” and “need a king that can handle.”
The flood of sexy comments was so intense Sara Lee was forced to temporarily disable ones featuring the skit. “We didn’t know about or participate in the creation of the skit so as you can imagine, waking up to all those comments threw us for a bit of a loop,” a Sara Lee spokesperson told The Advocate.
“We didn’t delete any comments but did temporarily hide them until we could read through and understand what happened,” the company said in a statement. “While the explicit jokes in the skit do not align with Sara Lee Bread’s brand, we know SNL pushes the envelope for laughs and are taking it all in stride.”
Sounds to me like Sara Lee knew exactly what they were doing here. If this isn’t the most genius brand partnership since the Fiji Water Girl at the Golden Globes, I don’t know what is.
Now that’s a watermelon sugar high.