Nike's New Ad Shows The Power Of Calling Women 'Crazy', And Serena Williams Has Had Enough

"If they think your dreams are crazy, show them what crazy dreams can do."

Ever since Nike launched its 30th anniversary “Just Do It” campaign last year, the company has been in a league of its own when it comes to putting out seriously powerful ads.

If you didn’t shed a tear after watching this all-inspiring Colin Kaepernick ad from a few months ago, then you definitely don’t have a soul.

Just when you thought Nike couldn’t possibly top that ad, they have gone and done the impossible with their latest “Just Do It” masterpiece.

The 90-second ad calls out the god-awful trend of female athletes (and women in general) being called “crazy” and offers up a powerful rebuttal by highlighting the accomplishments, determination, and perseverance through adversity of glass ceiling-shattering female athletes.

And arguably the best bit of this ad is that the whole thing is narrated by the greatest tennis player – arguably the greatest athlete – of all time, Serena Williams, someone who is no stranger to hardship and discrimination.

If you were looking to accomplish something productive today, then spend the next 90 seconds of your life watching Nike’s latest magnum opus right here. You’d be crazy not to.

With stories of sexism, gender discrimination, and awful things women have to face everyday coming up seemingly every week, it is incredibly heartening to hear Serena say things like:

“A woman competing in a hijab, changing her sport, landing a double cork 1080, or winning 23 Grand Slams, having a baby, and then coming back for more? Crazy, crazy, crazy, crazy, and crazy.

“So if they want to call you crazy, fine. Show them what crazy can do.”

We’re definitely living in odd times in which the most powerful rebuttals to horrible sentiments are being delivered via ads. I mean, Gillette recent dropped their own powerful ad on toxic masculinity and that was just brilliant next-level stuff.

If this is what being called crazy can accomplish, then sign me up for more crazy straight away.

Serena Williams And Her Catsuit Help Mums Score Better Rights On The Pro Tennis Tour But The French Open's Stuck In The Mud

This is huge.

Following the controversy surrounding the banning of Serena Williams’ catsuit from the French Open, common sense has seemingly prevailed as the Women’s Tennis Association (WTA) has introduced a series of new rule changes granting increased protections for returning tennis pro mothers.

According to a report from the BBC, players coming back from childbirth or injury will be allowed to use their previous ranking to enter up to 12 tournaments over a three-year-period.

While Williams’ request for returning mothers to be seeded in line with their protected ranking has been denied, the WTA has instead altered the rules to ensure that players coming back from injury or childbirth will be guaranteed not to face a seeded player in a tournament’s opening round should they use their protected ranking.

That being said, the new rules don’t provide protection for seedings as tournaments use their own discretion to seed players.

Still, these rule changes count as a big win for mothers returning to the pro tennis tour.

In addition to new protections for returning mothers, the WTA has clarified its clothing rules to allow “leggings and mid-thigh length compression” shorts to be worn without a skirt, shorts, or dress.

In other words, Serena will be allowed to wear her epic catsuit at every tournament! Except for the French Open.

That’s because this wave of common sense appears to have flew right over the French Tennis Federation president Bernard Giudicelli, who banned Serena’s catsuit earlier this year because it wasn’t “respectable” and ultimately has final say over attire matters at the French Open.

It seems that looking “proper” continues to take precedent over the practical and medical purposes of Serena’s catsuit, which she wore to help with blood clots.

Seeing as how Giudielli won’t be convinced in any way, here’s hoping that Serena wins the 2019 French Open in a tutu so she can rub it in his face at the trophy presentation.

Serena Williams Sings Her Heart Out In A New Cover Of Divinyls' Classic Banger I Touch Myself To Raise Awareness For Breast Cancer

“Early detection is key – it saves so many lives. I just hope this helps to remind women of that.”

Serena Williams hasn’t had the easiest few weeks following her controversial 2018 US Open final match against Naomi Osaka in which she got into an argument with chair umpire Carlos Ramos.

But whether you think positively or negatively of Williams, there’s no denying that she is a role model who inspires many people every day. And in an effort to move on from the US Open debacle, the tennis legend has decided to focus her energy on raising awareness for breast cancer through the power of song.

Swapping out her racquets for a mic, Williams recorded a cover of Divinyls’ classic banger “I Touch Myself”. In addition to singing her heart out, she also filmed a special video which features her topless and singing the song directly to the camera.

Williams says the video was filmed as part of the I Touch Myself project, which was first launched by Breast Cancer Network Australia in 2014. The project was created in memory of Divinyls lead singer Chrissy Amphlett, who passed away from breast cancer in 2013.

It is a powerful message and Williams admitted filming the video pushed her right out of her comfort zone, but she bravely swallowed any doubts due to the importance of raising awareness about breast cancer to women around the world.

Whatever you may think about the tennis legend and her on-court conduct, there’s no faulting her work towards causes such as this. Hopefully her decision to sit out the rest of the 2018 tennis season means we’ll see more great campaigns like this,  as well as a rested and re-energised Serena Williams for the start of the 2019 season in Australia.

Pop-up Channel

Follow Us