Thanks to Variety, we now know what Tyra Banks’ next business venture will be: a modelling-themed theme park in Santa Monica, California.
The theme park will be called ‘Modelland’, and is set to open later this year. Variety describes it as a “multi-level 21,000 sq. ft space, which will include retail and dining options”, so it kind of just sounds like a mall. Tyra, did you confuse theme parks with malls again?
The venture is part of her plan to “bring modelling to the masses”, as she explained to Variety:
“I’ve always been insanely inspired by attractions like Disneyland and Universal Studios and have wanted to bring that spirit of adventure and storytelling to the world of modeling. But not the exclusive modeling industry. I’m talking about modeling for the masses.”
I’m pretty sure they already tried that ‘modelling for the masses’ thing, and the result was those ‘Model Search’ contests that were everywhere about ten years ago.
To be fair to Tyra, it probably just sounds like a mall because they’re keeping the attractions under wraps for now, to build suspense, or something. But giving us a vague idea of what model-themed things your model-themed theme park might actually have would be helpful.
‘Modelland’ is named after her 2010 young adult novel of the same name, which was described by one reviewer as “the craziest book ever”. Not sure if that’s a compliment or not.
Modelland’s website doesn’t tell us anything either, although it does link to a press release filled with buzzwords:
“With Modelland, Banks creates a new world of storytelling and adventure in a grand, fantastical, physical place where all expressions of beauty are celebrated. The multi-level ticketed experience invites all visitors to redefine what a model really is and for people to be the dream versions of themselves. Each will undertake a transformational journey to celebrate their unique beauty. Modelland is a flagship, permanent destination with a global strategy to expand worldwide.”
Again, there are no details on how this definitely-not-a-mall multi-levelled ticketed experience will resemble a theme park, or how visitors will be able to undertake their transformational journeys. Will Tyra be there to provide mildly traumatising makeovers? Will she send unsuccessful participants home empty-handed?
So far, nobody knows. If you happen to know, please tell me. The suspense is killing me.