Picture this: at a high fashion show in India, huge Bollywood actor Sidharth Malhotra is about to join the models donned in elaborate evening wear when a dog instead enters and takes centre stage.
That’s what happened at designer Rohit Bal’s fashion show on Wednesday, and the footage of the waggy-tailed stray doggo stealing the spotlight soon went viral online.
It makes sense, because seriously LOOK at this little guy. CAN strut.
But surely some of the viral things that seem so organically attention-worthy are not merely happy accidents, but carefully executed stunts designed to capture our attention. Yes I am talking about a full blown conspiracy, and we could be looking right at it.
This dog interrupting the catwalk is just so cute. Almost too cute.
Admittedly, I have no tactile evidence, but who needs that when you have a ~theory~. Plenty of conspiracy theorists have no concrete evidence and this is merely in keeping with tradition.
So first of all, designer Rohit Bal clearly knows good PR, because he had two major Indian actors appearing in his show: Sidharth Malhotra and Diana Penty. It’s the age old ‘get extremely hot famous people involved and the attention will follow’ tactic, and you know what? Look at these two. I would call that a flawless execution.
Secondly, animal content is an easy win. We love animal videos, and animals out of place is a sweet spot.
It was only a few months ago that a cat ‘stole the show’ on a runway at a fashion show in Istanbul. Is this a bit of an Illuminati-confirmed moment? Maybe.
Whether or not this specific doggo occurrence was engineered, who knows? But it’s a good lesson in viral marketing – animals can get you the kind of attention that money can’t afford.
Would we have seen the illustrious designs of Rohit Bal if it hadn’t been for that ‘stray’ dog? I think not.
So next time you see a viral video of an animal where it doesn’t belong, ask yourself, ‘is this the real life? Or is this just fantasy?’