Gucci is once again being slammed for cultural appropriation after their ‘Indy Full Turban’ was seen on Nordstrom’s website for $800 (closer to $1200 AUD).
The turban had previously been shown at the February 2018 Gucci fashion show, with the brand receiving backlash for showing it on a white model and its cultural dismissal of Sikh people.
The Sikh Coalition writes that a turban “can be worn by men and women alike. The turban was historically worn by royalty in South Asia, and the Gurus adopted this practice as a way of asserting the sovereignty and equality of all people.
“For a Sikh, wearing a turban asserts a public commitment to maintaining the values and ethics of the tradition, including service, compassion, and honesty.”
The Nordstrom site describes the turban as, “A gorgeously crafted turban is ready to turn heads while keeping you in comfort as well as trademark style,” and at the time of writing, it appears to be sold out.
Unsurprisingly, people are seriously mad about the whole situation:
Others made a particularly good point about how corporations are profiting off cultural appropriation, while people have been attacked and even killed for wearing turbans in the past.
Another user pointed out the turbans are “fake” because “practicing Sikhs tie them fold-by-fold.”
All of this comes after Gucci released what appeared to be a blackface inspired jumper which was quickly pulled from sale and production.
At the time, Gucci boss Marco Bizzarri said at the Conde Nast luxury conference in Cape Town, “It was a mistake…. And for me it has been a great learning experience.”
“It was something that we did not expect. Many people in the company did not see that it could be interpreted as blackface.”
Perhaps those many people in the company need to be given a talk on cultural appropriation…