All The Ridiculous Phrases Celebrities Have Tried To Trademark Over The Years

Taylor Swift apparently owns "this sick beat."

Following Lizzo’s Internet-breaking performance at the 2019 VMAs earlier this week, the singer has been making headlines left, right and centre. But not all of them have been so positive. 

The Blast reports that Lizzo has filed a request to trademark the phrase “100% that bitch,” which features in her banger ‘Truth Hurts.’ Lizzo made the decision to claim her phrase after musician Mina Lioness accused her of stealing the line from a tweet she posted in 2017.  

She’s 100% that bitch. Credit: Giphy

Lizzo claims the phrase is from an Instagram meme, but Mina Lioness continues to defend her accusations on Twitter

In honour of Lizzo being 100% that bitch by trademarking “100% that bitch” these are some of the weirdest and wildest phrases celebrities have trademarked, or attempted to trademark:

Paris Hilton

“That’s hot”

In 2006, at the peak of her Simple Life fame, Paris Hilton trademarked her iconic phrase “that’s hot.” According to the U.S. Patent and Trademark Office it only applied to alcohol and clothing  – so don’t be trying to sell any goon bags with the phrase ‘that’s hot,’ or Paris will come for you.

50 Cent

“50 Cent”

Rapper 50 Cent AKA Curtis Jackson, went to extreme lengths to trademark his name. According to the U.S. Patent and Trademark Office, “Jackson’s trademark applies to everything from shirts and pants to ‘pre-recorded phonograph records.’ In 2008, he went so far as suing Taco Bell for “infringing commercials” advertising 79, 88, and 99 cent menus.

Nadya Suleman

OctoMom. Credit: Toby Canham/Getty Images


In 2009, after making headlines all over the world for giving birth to octuplets via IVF, Nadya Suleman trademarked her nickname ‘OctoMom.’ Apparently, the name applies to dresses, pants, shirts and diapers. In March this year, OctoMom celebrated the octuplets’ 10th birthday – she told the media “my kids are my life.” 

Jay-Z and Beyonce

“Blue Ivy Carter”

In 2013, Beyonce and her company trademarked her daughter Blue Ivy’s name. Jay-Z told Vanity Fair, “people wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name.” Just this week, Veronica Morales, the owner of Blue Ivy wedding planning (which was established prior to Bey and Jay’s baby being born), filed a lawsuit against the couple, accusing them of fraud. They’re set to face off in court.

Taylor Swift

“This Sick Beat,” “Party Like It’s 1989,” “Cause We Never Go Out Of Style,” and more

You’d think Taylor Swift would have made enough money off her countless albums, tours, and merch, but no – she’s also making money off a handful of carefully trademarked phrases. A few weeks before releasing her fifth album in 2014, Tay trademarked “Party Like It’s 1989” and “This Sick Beat,” from ‘Shake It Off.’ She also trademarked, “‘Cause We Never Go Out of Style” “Could Show You Incredible Things” and “Nice to Meet You, Where You Been”

Ryan Lochte


In 2012, Olympic swimmer Ryan Lochte trademarked the phrase “Jeah,” hoping to put it on everything from goggles to sunglasses, jewellery and beer mugs. Apparently, it’s a modification of the phrase “chyeah” made famous by rapper Young Jeezy. In a 2009 YouTube video, Lochte said, “it means, like, almost everything…Like happy. Like, if you have a good swim, you say, ‘Jeah!’” He does, in fact, have an online store selling ‘Jeah’ hats, bottles, mugs and buttons. 

Kylie Jenner


Two years ago, Kylie Minogue successfully blocked Kylie Jenner from trademarking the name “Kylie.” In 2014, Jenner attempted to use the name for her hugely successful beauty brand. Lawyers sent a letter to Jenner calling her a “secondary reality television personality,” and Minogue an “internationally-renowned performing artist, humanitarian and breast cancer activist known to world simply as Kylie.” The savage burn paid off and Kylie Minogue won!

Charlie Sheen

“Duh, winning,” “Vatican Assassin,” “Tiger Blood,” and more

In 2011, Charlie Sheen sought to trademark a whopping 22 phrases, including his iconic “duh, winning,” “Tiger Blood,” “Vatican from Assassin,” “Rock Star From Mars” and more. He also tried to trademark his girlfriends, “Sheen’s Goddesses.” Oh lordy. 

Donald Trump

“You’re fired”

Before he was the President of the United States, Donald Trump attempted to trademark the phrase “you’re fired!” from his popular TV show The Apprentice. The move was rejected by the attorneys for the U.S. Patent and Trademark Office but the legacy most definitely lives on.

The Viral Instagram Hoax Proves Celebrities Are Way More Gullible Than We Think

Fooled ya.

Remember when social media was on the rise and your feed was full of dodgy chain mail and ‘tag a mate’ posts that promised ‘eternal happiness’ or ‘world peace’? You’d think after all these years we’d have smartened up to the clickbait, but apparently not.

We all fell for it at some point: Credit: Giphy

Yesterday, social media users were fooled into posting a message they thought would prevent Instagram from being able to use their content in court.

The grainy, doctored image read, “Don’t forget tomorrow starts the new Instagram rule where they can use your photos. Don’t forget Deadline today!!! It can be used in court cases in litigation against you. Everything you’d ever posted becomes public from today. Even messages that have been deleted or the photos not allowed.”

The whole thing was a huge Instagram hoax, later confirmed by chief of the platform Adam Mosseri, who posted, “Heads up! If you’re seeing a meme claiming that Instagram is changing its rules tomorrow, it’s not true.”

Credit: @mosseri

It wasn’t just our doddery grandparents who fell for the Instagram hoax, either. A bunch of well-known celebrities posted the message to their accounts, including Julia Roberts, Taraji P. Henson, 2 Chainz, Scooter Braun, Debra Messing, Judd Apatow, Josh Brolin, Adriana Lima and more.

It’s not the first time celebrities have proven that they’re just as gullible as us mere mortals. In 2016, Gwen Stefani mistakenly thought she was talking to the Lady Gaga on Twitter, but alas, it was just a fan account. 

Credit: Twitter

In 2015, Kylie Jenner tweeted a meme about chemtrail conspiracy theories that posed questions like “Why are some days normal with no planes spraying and others look like this?” The worst part was the utterly shocking spelling and grammar, including “responcible” and “Honey Bee’s.” 

Credit: Twitter

Cher has experienced her fair share of social media blunders, including the time she copped major backlash for using a bomb emoji to show her support to the victims of an attack at Istanbul Atarturk Airport. In 2011, a fan told the 65-year-old singer she had been dissed by Nicki Minaj in a song …which she believed, without listening to it or investigating the lyrics.

Credit: Twitter

If this isn’t proof that celebrities are far more gullible than we think, just watch a few episodes of Punk’d and you’ll understand my point. 

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