Bleats

I Regret To Inform You That Black Lip Liner Could Be Making A Comeback

The '90s are calling, they want their makeup back.

Remember back in the ‘90s and early ’00s when it was really cool to wear black lip liner with super light lipstick? Yeah – it’s a memory I’d quite like to forget, but sadly it seems it might be making a comeback.

Vogue recently touted black lipstick as “the only lip colour you need this season,” and featured an image of a model from Chalayan’s Fall 2019 ready-to-wear show sporting dusky lip liner with peachy-red lips. 

Credit: Victor VIRGILE/Gamma-Rapho via Getty Images

I know Halloween is right around the corner, but does that mean black eye liner is suddenly appropriate to use on our lips? I think not.

Vogue’s trend page isn’t the only place we’ve seen the bold lip liner look pop up. After making her recent foray into the beauty industry, reality TV star Kim Kardashian firmly latched onto ‘90s makeup trends – including heavy lip liner and lighter lipstick. 

Mad Men star January Jones jumped on the trend earlier this month, rocking a glossy lip with a slightly darker line tracing the edges.

Even the cast of HBO series Euphoria got the ‘90s treatment with bold lip looks throughout the entire season.

My question is: are we ready for this ~edgy~ look to make a comeback in our daily beauty routines? Considering we’ve seen the thick brows, tawny brown eyeshadows and touches of glitter from the ‘90s re-emerge on red carpets and makeup tutorials in recent times, it’s not totally out of the realm of possibility. 

There are a few issues with the black lip liner/light lipstick trend making a return. Firstly – kissing is 100% off the menu if you’re bold enough to rock this look. You’ll end up covering you, and your lover’s face in black streaks.

Secondly – reapplying over the course of a day is going to be an absolute nightmare. It’s hard enough to nail lip liner the first time around, let alone every time you take a sip of coffee or a bite of lunch. 

I’m calling it. The black lip liner trends needs to stay where it belongs – in the 1990s and early 2000s.

The Origins Of Your Fave Childhood Game Tazos Will Blow Your Mind

Iconic.

Remember Tazos? The cartoon-covered plastic discs arrived in Australia in 1995 and quickly became our favourite childhood game – but where did they come from?

ICYMI, or you weren’t born yet, Tazos were essentially a marketing tool to get big names like Looney Tunes, The Simpsons, Beyblades, Star Wars and even Smith’s chips in front of kids – and it worked. 

Tazos were found in cereal boxes and chip packets and for avid fans, they became part of prized collections, sealed away in Tazo albums and plastic folders to collect dust in the years to come. 

The game was played by stacking Tazos then throwing a Slammer at the pile. The player would collect all the discs that landed face up and the game would continue. Whoever ended up with the most discs was the winner.

Credit: AAP Image/The Advertising Archives

In a recent interview with Vice, Tazos founder Pedro Padierna explained how the idea came about. Apparently, Padierna and his co-worker Fabian de la Paz caught wind of a Hawaiian beverage company who, in the 1930s, made their bottle caps collectable by covering them in artwork and calling them ‘POGs.’ Like Tazos, POGs eventually became a popular game that dominated the playground for years. 

Fast-forward to the 90s and the guys behind POGs were ready to bring them back and licence the campaign to other brands. Fabian de la Paz found them at a promotions expo in the US and the rest is history. 

What is truly mind-blowing about the whole thing is not only the fact that Tazos came from POGs, but that the term ‘POG’ was originally an acronym for pineapple, orange, and guava. The name Tazo came from an advertising agency and was derived from ‘taconazos,’ which is Spanish for “the heel of a shoe.” Apparently, this was a cheeky nod to another Mexican schoolyard game that involved using shoe heels to remove bottle caps. Yes – this year’s bottle cap challenge is quaking right now.

According to Vice, PepsiCo eventually made Tazos a global phenomenon which is when the popular 90s game landed on Aussie shores. 

For the 90s kids out there who still have their Tazo collection – guard that puppy with your life, it’s an icon that deserves all the respect. 

Makeup Brands Are Suffering And Apparently It's All VSCO Girls' Fault

SKSKSKSKSK

Remember when contouring your face within an inch of its life and covering your lips with a thick coating of foundation and lip gloss was all the rage? Well, times have changed and VSCO girls are at the forefront. 

According to Nylon, big beauty brands like MAC and Anastasia Beverly Hills are struggling in sales, and it could have something to do with the growing VSCO girl trend which involves a shift towards “sustainability, or general broke-ness.”

If you’re not across the new trend, allow me to explain. The name (pronounced vis-co) is based on the popular editing app, VSCO. The ‘VSCO Girl’ is inherently trendy, arty and deeply submerged in online culture. Essentially, she’s what the Tumblr girl was 10 years ago.

She’s the girl with an endless scrunchie collection who wears oversized tees, carries a stylised and reusable water bottle and is never seen without her lip balm. Oh, and she also owns one of those Swedish backpacks everyone’s wearing.

A survey, conducted by Piper Jaffrey for Business of Fashion, suggests that these Instagram-loving teens may be the reason for the recent downfall in beauty sales. The survey found that makeup purchases were down 21% and 20% of upper-income teens don’t even wear makeup at all. 

Apparently, teens – and VSCO girls in particular – are all about the ‘no makeup makeup’ look characterised by barely-there Glossier products, Mario Badescu facial spray and simple skin care routines, opposed to the caked on foundation-heavy looks of generations past.

The BoF survey also found that the ingredients in makeup and skincare products are just as important to teens. Half of respondents pay attention to ingredients, and two-thirds said they’d pay more for ‘natural’ or ‘clean’ formulas – this call for sustainable beauty also includes packaging. “Teens in the survey made statements like ‘the planet is not a trash can’ and that they care about ‘people throwing away plastic and not recycling,” Cheryl Wischhover writes in the report. 

One of the key features of a VSCO girl is a reusable Hydro Flask, after all.

So there you have it, if makeup brands are looking to market to the younger gen, they’re going to have to go pared back and environmentally friendly… or face the scrutiny of thousands of scrunchie-wearing VSCO girls.

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