If You're Triggered By Period Blood On TV, You're Missing The Point

Periods are bloody awesome.

Periods. Menstruation. ‘That time of the month.’ A visit from ‘Aunt Flo.’ Whatever you call it, approximately half of the world’s population will experience, or has experienced menstruation – usually on a monthly basis!

So, why do people still feel triggered by seeing period blood on TV or in advertising?

Why, tho? Credit: Giphy

Last week, Aussie feminine hygiene brand Libra dropped their #bloodnormal campaign, with an ad that ran during Survivor on Channel Ten. Within moments, TV viewers bombarded social media with divisive opinions on what they’d seen. 

You see, Libra’s ad wasn’t a stock-standard ad for pads with absorption demonstrated via a few droplets of a mysterious blue fluid. It featured realistic girls, in realistic situations, experiencing realistic periods – with realistic blood. 

After seeing the ad, Twitter users called it “inappropriate” and “absolutely disgusting” while others praised the campaign for normalising menstruation and showing real women having real periods.

Credit: Twitter
Credit: Twitter

Those who found the ad offensive are missing the point. By showing period blood on primetime telly, we are able to remove the stigma that menstruation is ‘unclean’ or something to be ‘embarrassed’ about. 

This stigma is quite clearly something still being experienced in 2019. According to a study conducted by Libra, periods are perceived as more of a taboo than drugs, sex, STDs and mental health problems. 

An indication of this is the great lengths women will go to conceal their periods in public. The study found that 58% of women will avoid swimming and check for leaks after sitting down, 60% stay away from light-coloured clothing, and over half hide their pads and tampons in a pocket, sleeve or bra. 

A horrifying example of this kind of period-shaming is the case of Alisha Coleman from Fort Benning in the United States. In 2016, Coleman filed a discrimination lawsuit against her former employer, the Bobby Dodd Institute, claiming she was fired for having period leaks on the job.

According to TIME, Coleman was working as a 911 dispatcher in 2015 when she experienced pre-menopause symptoms that caused her to leak menstrual blood in the office. Her supervisor warned her that “if she ever soiled another chair” she would be fired. Soon after, another heavy period caused Coleman to leak blood on the office carpet and she was let go from the company.

Credit: Twitter

However, adult women aren’t the only ones affected by the stigma and discrimination surrounding periods. Libra’s study found that 70% of young Australian girls would rather fail a subject in class than have their peers know they are on their period.

“Perhaps that’s because periods aren’t something we commonly see on TV, in movies or on Instagram,” says Dr Lauren Rosewarne, Senior Lecturer in the School of Social and Political Sciences at the University of Melbourne. 

“If young girls are brought up to hide their period, then they will continue to feel and believe it’s something shameful, embarrassing and needing to be hidden,” she added. 

This has to stop. Credit: Giphy

It’s about time we stop adding to the harmful rhetoric around female menstruation and accept the fact that periods are something all women experience. Menstruation isn’t disgusting, or inappropriate, it’s a part of everyday life. 

This Influencer Denies Staging Her Motorcycle Accident For Spono IG Content

There's a lot to unpack here.

Want to know the hottest trend on social media right now? According to this Instagram influencer, it’s motorcycle accidents.

Nashville-based Instagram influencer Tiffany Mitchell AKA @tifforelie is facing public scrutiny after she posted a series of “candid” Instagram shots from before and after she allegedly got into a motorcycle accident.

Credit: Instagram @tifforelie

In the caption, Mitchell explained the accident: “This is me and my bike about an hour before I got into an accident….On a secluded two-lane stretch, I misjudged a curve, took it too fast and my bike when off the road. It slid through the grass and I hit the pavement.”

Credit: Instagram @tifforelie

Mitchell went on to write that because she was wearing a helmet, her head was fine, “but I was scraped up my left side.” Then she invited her followers to “scroll through the pics to see how much of it Lindsey captured.”

Credit: Instagram @tifforelie

Fans and followers were quick to point out how “staged” Mitchell’s shots look, including a strategically-placed bottle of Smart Water, which makes the photos look like they could have been sponsored.

Credit: Instagram @tifforelie

Responding to the critics, Mitchell told Buzzfeed News that she “would never turn a very important personal story like this into a brand campaign.”

“I’m sad that some people are taking it that way,” she added.

It’s not just Mitchell’s Instagram followers who are questioning the photoshoot, either. Twitter is having a field day with the ‘staged’ accident, while others are calling the Instagram influencer “irresponsible” for her unsafe motorcycle gear. 

Credit: Twitter
Credit: Twitter
Credit: Twitter

Mitchell has posted another response to the backlash, telling fans, “it really happened to me, and I was scared. I really was injured and I had to recover.”

Whether you believe her or not, Mitchell’s motorcycle accident has people talking, which means if it is a brand endorsement, she’s well and truly met her quota.

Barnaby Joyce Seems To Think He's The Moral Compass On Women's Bodies Now

Old mate has chimed in on the abortion debate, because of course he has.

Today, the debate around abortion laws in New South Wales entered the upper house, with many hoping for it to be soon decriminalised. However, in the eleventh hour, former deputy prime minister Barnaby Joyce has chimed in by serving residents unsolicited anti-abortion robocalls.

Cue the eye roll.

Really, Barnaby? Credit: Giphy

In the pre-recorded call, Joyce says, “Barnaby Joyce here. I’m calling on behalf of the Foundation for Human Development about the abortion bill in the NSW parliament. This allows sex selective abortions. It legalises abortions for any reasons right up until the day of birth.”

Joyce has been ripped to shreds for his last-minute call to action, with many angry NSW residents taking to social media to express their concern. 

One Twitter user wrote, “What right does he have to tell women what they can and cannot do with their lives?” and another posted, “Did he not leave his wife and daughters to be with his pregnant girlfriend?”

Credit: Twitter
Credit: Twitter

It’s true. Let’s not forget that Barnaby Joyce left his wife in 2017 after having an affair with his former employee Vikki Campion. The couple now have two children together, but it’s unclear as to why this gives Joyce the right to tell women what they can and cannot do with their bodies.

Barnaby Joyce and partner Vikki Campion. Credit: AAP Video/Supplied/Channel 7

Only adding to the double standards is the fact that Joyce denounced Yes campaigners, who were accused of privacy invasion for robocalls, during the same-sex marriage plebiscite of 2017.

He told ABC’s RN Breakfast, “I can’t stand these people who stand at the corner and start yelling at you about what your views are on a very personal issue, just get out of my face, leave me alone and I will make the decision myself.”

Major Barnaby facepalm. Credit: Tracey Nearmy/Getty Images

In an opinion piece for the Sydney Morning Herald boldly titled, ‘NSW abortion bill imposes death penalty on the innocent,’ Joyce echoed the misguided sentiments in his robocalls. 

A tweet showing Joyce’s stance on the abortion laws. Credit: Twitter

Fellow MPs have slammed Joyce for his anti-abortion campaign, including Federal Greens MP Adam Bandt who told Sky News, “we’re on very dangerous ground here when it comes to politicians…telling women what they can and cannot do with their body.” 

NSW Premier Gladys Berejiklian also made a subtle dig at Joyce’s behaviour, telling The Australian, “NSW Parliament is for NSW Parliamentarians to get views from their communities…this is an issue for NSW MPs and I’ll leave my comments there.”

Considering Barnaby Joyce is a federal MP and therefore has no say on NSW abortion laws which are being discussed by NSW parliament, I think we can all agree this would be a good time for him to see himself out.


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