Social media number-compilers Brandwatch have used what we assume is sorcery to calculate the most influential people on Twitter – you know, the social media platform which largely operates like a digital tantrum colliding with an explosion of bad hot takes.
Despite that, the most influential human being on the platform this year is someone who tweeted a total of 13 times. Which is about how many tweets we send during a standard episode of Q&A. Alright, fine, The Bachelor.
Anyway, it’s Taylor Swift.
With an influencer score of 99 she is the most important Tweeter what ever twote in 2018, and that’s all the more impressive given the paucity of her output. Truly, she is the JD Salinger of the form.
And before you say “Yeah, but, she had that tweet that made the entire US meltdown when she endorsed voting Democrat!” – that was on Instagram. Her Tweet game is… um, spare. Also, her last tweet was in June.
Meanwhile, Donald Trump has been insulted AGAIN by not even being the most influencial male Twit. In fact, he’s been denied the top spot for the second year running.
Last year he was beaten by Justin Bieber, who has dropped to #3, but he’s been pipped at the post by Liam Payne with an influencer score of 97 to Biebs’ 95 and Donnie’s 96.
Biebs and Tay Tay barely tweet and yet their scores speak for themselves. So the answer is clear: when on Twitter, shut yer tweet-hole.
Just imagine how influential you’re being!