Star Wars has crashed back onto our screens in a major way over the last few years, and the newest TV series, The Mandalorian, is just as popular as you’d expect. You don’t have to have watched the series though to know all about the main breakout star of the show: Baby Yoda.
Forget cats and baby alpacas, Baby Yoda is the internet’s current obsession, and for damn good reason. Just look at it.
(I promise I put a gif there. If it disappears, just assume that Disney has actually succeeded on their mission to wipe the internet of Baby Yoda gifs).
With Christmas approaching faster than anybody would like to acknowledge right now, it seems like the perfect time to bring out some amazing merch. Let’s be real, we’d buy pretty much anything with its little face on it.
It looks like the merchandisers knew that too, because the first official merch is… yeah look it’s a bit crap.
I’m willing to accept that Disney wasn’t actually prepared for the astronomical popularity of Baby Yoda. Maybe they hadn’t realised quite how desperate we all are for something good to cling to amongst all the bad news on the internet, or maybe they just thought we would all say “oh that’s cute” and move on.
Disney say that they didn’t come up with merch because they didn’t want to ruin the surprise of Baby Yoda’s existence, but surely they’d at least have some ideas ready to go? My guess is that everyone panicked and some poor merchandising intern was given the task of coming up with something to sell quick-smart, and this is what happened.
In much better news, there’s more merch coming our way soon. We’ve been told there will be more shirts and plush toys, so we can give Baby Yoda the cuddle we’ve all been desperate to give it.
Patience, we must have.