Are you sick of having your perfect playlist or favourite album interrupted by an ad? Are you tired of having your workout, chillout, or study sesh ruined by an always-too-chirpy voice enthusiastically announcing why you and you specifically should sign up for Spotify Premium, or join the Army Reserves, or buy whatever the latest Maccas deal is?
Well, that all may soon be a thing of the past.
According to Pitchfork and AdAge, Spotify is trialling a new “Active Media” service. You still get audio and visual ads, but you can skip them an unlimited amount of times, as long as you give feedback.
The best part about this trial? It’s starting with us Aussies.
All of us, as we skip every ad on Spotify.
In a statement to Pitchfork, Spotify said that “Active Media” has been launched “…in Australia for now and will consider expanding to additional markets in the future.
“We are committed to our freemium model and will continue innovating our products to ensure the best experience on both our free and premium tiers.”
Ultimately, they will still want you to listen to SOME ads, with Spotify clarifying to AdAge that this is ultimately about tailoring ads to better suit you, then just outright getting rid of them.
But still, unlimited ads skips! For Free!
Now if only they could fix that problem with blocking people…