You know what they say: if you can’t beat them, join them. It’s a method that appears to be working for Seth Rogen, who is embracing the negativity and promoting his new TV show with the help of one-star reviews.
Earlier this week, Slate journalist Ashley Feinberg tweeted a bunch of negative reviews of Rogen’s show The Boys and in the caption suggested, “The Boys should really just use its one-star reviews as promo material.”
The suggestion – and reviews – didn’t go unnoticed by Seth Rogen, who responded, “Advice taken! Check out The Boys on Amazon Prime!”
The tweet already has 7.9K retweets and 60.5K likes, making it resounding success for the Seth Rogen, but a sucky moment for the people who shared the shaming reviews.
One slammed the show for “social manipulation and propaganda,” while another called it “Amazon’s efforts to vilify Christianity and America while promoting perversion and gore.” Yikes.
The Boys is based on the comic book series of the same name and follows a group of vigilantes who head out on a heroic quest to expose the truth about the Seven and Vought, the multibillion-dollar conglomerate that manages the superheroes and covers up their dirty secrets.
While the show is obviously ruffling a few feathers, it’s racked up an 82% score on Rotten Tomatoes and 9/10 on IMDb. Any publicity is good publicity, I guess?