We’re living in the golden age of skin care, and it can be overwhelming having influencers hawking products at you with every swipe. It’s a prime opportunity to get your whole body wellbeing in check – and that includes your posterior. Butt masks are a real thing, and there are a hell of a lot of worse ways to stay glowingly healthy down there.
Booty positivity is on the rise. Whether it’s Lizzo keeping cheeks clapping on the stage, or Demi Lovato shamelessly showing off her cellulite on Instagram, the all-butts-are-perfect movement is thriving. Having a skincare routine doesn’t have to be about being beautiful for others, it’s about treating yourself well. Which begs the question: why stop at the parts of you that everyone else can see?
Enter the butt mask. It sounds like a prank, or a bad joke, but plenty of cosmetics companies are realising the benefits of a whole body approach to skincare. It’s almost like Madonna started a trend, who would’ve thought. The process for using one isn’t much different from a face mask, but a few pioneers have put serious thought into the ingredients.
The BAWDY brand butt masks feature blue algae and kelp for gravity-defying purposes, caffeine to smooth over cellulite, and of course the rehydrating power of cucumber, because no one wants a dry ass. Plus, it comes in the necessary curvaceous shape to embrace all that surface area.
Not to be outdone, Lush have their own tongue-in-cheek bottom products – ‘Rump’ is a bright orange anti-chafing lotion, and you don’t have to think too hard to catch the political commentary attached.
If anything, it’s probably more important to treat the pores on your behind than the ones on your face, because there’s less of them – ipso facto, acne and scarring are harder to heal. Don’t go getting your face and butt products mixed up, because the latter tend to be way higher powered.
And they need to be. How often do you rub your face on denim for half the day? Or trap sweat on it by smothering it with cotton? Butts deal with a lot on a daily basis, so treating yours to a scrub and some lotion wouldn’t go astray.