Valentine’s Day may be a contrived holiday, but it definitely succeeds at its mission to get love on the brain. And while essentially every holiday results in an event-specific spike in Pornhub traffic (see: Halloween to be spooked), no other day is quite as obviously linked to porn as Valentine’s Day.
Which is why every year, Pornhub gifts 24 hours of free access to the exclusive premium content as a V-Day prezzie for all the horny users out there.
As the world’s largest porn site, Pornhub Insights are a pretty bang on depiction of our porn-watching behaviour, and the Valentine’s Day trends reveal just how randy we are on this hallowed day.
Last year, searches went up for ‘valentine’ by 3481%, ‘cupid’ up by 652%, and ‘love’ up by 244%. No kink-shaming, but I’m afraid to see what kind of sketches comes up when you search ‘cupid’ on Pornhub.
The Pornhub Premium Valentine’s Day promotion obviously gets people indulging in some content they otherwise wouldn’t have access to. A lot of people. The traffic to premium on Valentine’s Day 2018 went up by 308%.
We clearly know an opportunity when we see one.
Premium means ad-free access to over 100,000 full-length videos from top studios in HD, plus the exclusive content you can’t see for free. So people tend to go after that specifically premium content during the one day offer, to see what they’ve been missing.
But with ‘lesbian’ being the most popular search for women on Pornhub, and a top search for male users, of course ‘lesbian’ still tops the lists on V-Day.
Basically, the insights tell us that Valentine’s Day doesn’t incite too many specific kinks (except this cupid thing). Unlike the Grinch kink of Christmas or the Pumpkin popularity at Halloween, Valentine’s Day just turns us into hornier versions of ourselves.