Nike just launched their 30th Anniversary ‘Just Do It’ campaign and it has got to be one of their best yet.
The face of the campaign is Colin Kaepernick, a currently unsigned quarterback who has copped immense backlash for launching a movement of athletes taking a knee during the American national anthem in protest of police brutality and racial inequality.
The tag reads “Believe in something. Even if it means sacrificing everything.”
It’s a powerful statement that indicates that Nike stands with the Black Lives Matter movement.
Kaepernick has not been signed with a team since he last played for the San Francisco 49ers in 2016, and has been involved in an ongoing legal dispute with the NFL that alleges his protest of racial injustice prompted an organised effort to keep him off the roster.
But Nike has continued to pay the athlete, who has been contracted with them since 2011, and have made him the face of their landmark campaign in spite of the fact that the NFL is one of Nike’s biggest business partners.
Plus they’ve dropped the campaign three days before the official start of the NFL season. It’s a pretty boss move.
Of course, not everyone thinks so. There are a lot of right-wing nuts who are very upsetti spaghetti that Nike is siding with the man who took a knee during the national anthem. So anti-patriotic how dare he!!!
The conservative idiots don’t quite grasp the reality of systemic racism and police brutality that plagues the nation so they’re boycotting Nike and destroying their already-paid-for merch.
Woe is me.
What the white-bread snowflakes fail to see is that no one cares if they boycott. They forget how statistically huge the black consumer demographic is, especially for Nike.
And honestly, the less white supremacists wearing your brand, the better.
Any right-winger who thinks their tears have the power to bring down institutions representing liberal causes, is deluded. Historically, representation has paid off because racist conservatives might be loud, but they are the minority.
We are very here for any campaign that has social justice figures like Colin Kaepernick at the helm, and hopefully this can give even more reach to the crucial Black Lives Matter movement.