If you’ve had access to an Internet connection this week, chances are that you’re aware that one Blake Lively has gone and wiped her Instagram account.
Credit: 20th Century
The actress has deleted all that prime content picturing hottie hubby Ryan Reynolds. She’s done away with every photo of her fabulous fashion moments. She’s robbed us of her witty captions and hilarious digs at those close to her (usually/always Reynolds).
All we’ve been left with is one measly post. A promo video for her upcoming film, The Rhythm Section.
As her caption, she’s simply tagged @therhythmsec. Funny story, though, that’s not the actual profile for the film – that would be @therhythmsectionmovie. It’s probably a little error, but interestingly, @therhythmsec is a profile that belongs to someone named Emilie.
Why is it interesting? Well, the coincidence here is that this isn’t the first time Lively has deleted her entire account. While promoting her last film A Simple Favor, she wiped her profile and only followed people named Emily – which was her character’s name in the film.
This time around, her character’s name is Stephanie Patrick – a woman on a revenge hunt after her family is killed – so, I’m no sure the Emilie link really means anything. It’s still kinda strange, though.
Anyway. We obviously know the ‘delete your entire account’ shtick works to get the attention of the public. Hello, I’m writing an article on it right now.
But being the second time she’s used this move, it does make me wonder: is she going to kill her Instagram account every single time she promotes a film?
After A Simple Favor, Lively went through and re-uploaded all of her posts (it could have been an employee, but it seemed to be her) to the platform.
Did she screenshot every caption? Did she keep a record of the order they were in? How long does something like that even take?
I assume she’ll do the same this time around, and honestly, it just seems like too much effort to me. I feel tired just thinking about it.
I guess I admire her dedication, though?
The Rhythm Section is set to hit cinemas in Australia on February 20, 2020, and stars Jude Law and Sterling K. Brown alongside Lively.