Miley Cyrus is in full hype mode for the upcoming release of her new music, and it’s clear that she’s pulling out all the stops.

From the snippet she’s teased on Instagram, the new material sounds awesome. But Miley has been in the biz long enough to know that good material isn’t the only ingredient in the strategy for success. Hacking the music business is as much a game of celebrity, PR, and notoriety as it is talent.

Miley has the talent, and she’s making her music newsworthy by inciting beef with major celebrities in one of her new tracks.

Miley debuted three songs at a performance at BBC Radio 1’s Big Weekend show in England on Saturday, reportedly titled ‘Cattitude’, ‘Dream’ and ‘Mother’s Daughter’. In ‘Cattitude’, she ‘raps’ the lyrics, “I love you Nicki, but I listen to Cardi.”

Yes! It’s spicy! Nicki Minaj and Cardi B have (unfortunately) had high-profile tension since they got into a scuffle at the Harper’s Bazaar Icon party in New York City last year.

Plus, Miley and Nicki Minaj infamously had beef in 2015 after Miley’s unflattering comments about Nicki in a New York Times interview. Nicki Minaj responded to those comments in a very public way – on stage at the MTV VMA’s. She called Miley a “bitch” and asked her “What’s good?”. 

Miley and Nicki have made public gestures earlier this year that indicate the beef is buried, but it’s never to be forgotten by the public. That’s what Miley is relying on.

Since Miley tapped back into the celebrity beef culture with this new song, the lyrics have turned into a meme and taken off on Twitter. A lot of the traction is from Miley herself, who clearly knows that celebrity interest and memeablity are two things that contribute to newsworthiness and therefore the press coverage of her new music.

No shade to Miley, we love a woman who knows how to work the business. Even if it means dredging up ‘catty’ conflicts between women in that business.