Gillette's Anti-Toxic Masculinity Ad Is So Sharp That Of Course It's Cut Toxic Men Deep

Gents, If your version of masculinity is threatened by the idea of respect then you're doing masculinity wrong.

Gillette are a company which make razors and razor-adjacent products primarily for dudes. And while I too am a dude I am arguably not in their demographic, what with my luxuriant beard and all.

But they’ve just released an ad – sorry, a short film – which addresses toxic masculinity. And, surprisingly, it’s pretty goddamn great.

It’s thoughtful. It’s moving. It’s made by a shaving company but actually says something unexpectedly insightful about manhood and society.

What’s more, its customer base is the exact people who should be getting the message that society isn’t putting up with certain things so much now and that it’s time to stop doing them.

Now, you’re reading this site. You’ve been on the internet before. And thus, you know what happened next.

Pictured: the comments, all the time.


…and so on.

Yep, a bunch of (mainly but not exclusively) men have been so, so very threatened by the mere suggestion that men can be a bit nicer to women and also each other that they GOT VERY ANGRY IN ALL CAPS on the internet. Although a quick scan of YouTube shows there’s a LOT of cut and paste so maybe it’s one very, very insecure dude with a lot of time on his hands.

Now, it’s worth pointing out that these terribly upset men, who are all about men being tough and strong and powerful and not doing weak things like “breaking up fights” or “calling out abuse”, aren’t exactly serving their own cause by throwing a petulant little tanty about an ad that merely suggested dudes could stand to be more conscious of the example they’re setting.

In fact, those dudes seem really “triggered”. You know, rather like those “SJW snowflakes” they keep going on about.

Honestly, you’re not exactly selling your take on manhood, fellas. It seems a bit… well, fragile.

Saudi Women Will Now Be Informed By Text When They’ve Been Secretly Divorced Because That's A Thing That Happens

"Dear Non-Male Person, Welcome to Dumpsville: population you, xxx The Government"

It’s fair to say that women get a rather raw deal of things in Saudi Arabia, the oil-rich kingdom best known for doing stuff like murdering journalists and attempting to stop women fleeing to Australia to escape arranged marriages by having them arrested in Bangkok – and say, Foreign Minister Marise Payne, what are we doing about that?

However, a new law went into effect yesterday which means that Saudi women will now be alerted by text message when they are secretly divorced by their husbands.

In related news: Saudi men can totally divorce their wives without telling them.

This new tweak means that women can apply for alimony when they’re suddenly informed of their new relationship status via, you know, a text message.

And that’s good because up until now some women have only discovered it when, say, applying for a passport or attempting to open a bank account or get elective surgery or travel outside of the kingdom – all things which women can’t do without a male relative giving their assent.

Saudi men can divorce very easily – literally by deciding that they’re divorced, in fact – whereas women have to prove fault from a male-centric justice system in order to receive “khula”, and risk losing their children by doing so.

Also, it’s worth noting that things like alimony and child support is not exactly heavily mandated in Saudi Arabia if the ex-husband doesn’t fancy paying it. Also, that it reportedly extends for a period of four months and ten days, and that men get automatic custody of their children after they turn seven (for boys) and nine (for girls).

In other words: this new text message service is more a courtesy than anything else.

The Shaky Legacy Of 'Blurred Lines' Ends With Pharrell Williams And Robin Thicke Paying Out A Whole Lot Of Money

To be fair, as the song made clear, they knew they wanted it. Hey hey hey.

‘Blurred Lines’ is the Avatar of popular music: a massive-selling pop culture artefact utterly inescapable at the time which had close to zero lasting impact.

While wedding bands are happily still banging out ‘Uptown Funk’ and ‘Get Lucky’, Robin Thicke’s biggest hit has been cast on the garbage heap of songs which made sense at the time and now inspires vague embarrassment, if anything at all.

Which is weird, for a song with such a classy video.

And the number has had its share of controversies, from Thicke’s insistence that he co-wrote what seemed to be a 100 per cent Pharrell Williams song to Thicke’s subsequent meltdown and barely-selling divorce album Paula (about his ex-wife Paula Patton), all usurped by a copyright suit which brought everything undone.

Oh yeah, and the fact that it’s a creepy as hell song celebrating date rape. There’s that too.

And now the sorry saga of the little song that shouldn’t has come to a close with a US$5 million payout by its authors.

The suit itself – that the song is a rip off of the late Marvin Gaye’s classic ‘Got To Give It Up’ – was at once both obvious and also unsettling because instead of arguing that the song jacked a melody line or a lyric the Gaye estate contended that it stole the “feel” of the song, which seems like a chilling sort of a precedent to set.

The case, however, won – and then the appeal also failed.

And thus now, five years after the initial suit and following a final judgement from the California Federal Courty, Williams and Thicke are on the hook for US$5 million, with interest accruing every day.

Well, technically it’s US$4,983,766.85, and Gaye’s estate get half the royalties for the song.

Talk about getting blasted, huh?

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