UPDATE: 12:30pm January 14.
The egg has officially beat out Kylie Jenner for the most-liked picture top-spot on Instagram. The egg picture is sitting in at over 19 million likes while Kylie Jenner’s previously record-holding post lags behind at just over 18 million likes.
Original story below to make sense of that update.
As it stands, Kylie Jenner holds the record for number of likes on an Instagram picture. But that might change very soon.
There’s a rival account campaigning to dethrone Kylie and crown a literal picture of an egg as the new ruler of Instagram. Only on the internet.
Kylie broke the Instagram record for most likes on an Instagram post in February last year when she shared a picture of her holding her new-born baby’s teeny tiny hand, accompanied by the announcement of her name: Stormi Webster.
The post has over 18 million likes at the moment.
Now hot on her heels @world_record_egg’s picture of a literal egg has garnered nearly 17 million likes since January 4 through a virally successful campaign to take down Kylie Jenner. The picture is captioned with a call to action that has ignited egg-lovers and Kardashian-haters alike.
“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”
The egg has a dedicated following who has flooded Kylie Jenner’s Instagram post with expressions of their egg support, willing others to switch their like to the egg post and join the ‘egg gang’. For lack of better words, this is just hella weird.
The @world_record_egg account has inspired a number of copycat accounts who are apparently also passionate about egg pictures holding internet records. Meanwhile there is also this chicken account seemingly trying to take credit for all the eggs.
With the traction that the egg picture is getting, it looks like the campaign to replace Kylie Jenner’s baby picture with a stock picture of an egg as Instagram’s most-like picture is on track to be a success. This is the world we are living in. People need more hobbies.