There's A Viral Campaign Coming For Kylie Jenner’s Instagram Record With A Literal Picture Of An Egg

It's the great showdown we never expected.

UPDATE: 12:30pm January 14.

The egg has officially beat out Kylie Jenner for the most-liked picture top-spot on Instagram. The egg picture is sitting in at over 19 million likes while Kylie Jenner’s previously record-holding post lags behind at just over 18 million likes.

Original story below to make sense of that update.

As it stands, Kylie Jenner holds the record for number of likes on an Instagram picture. But that might change very soon.

There’s a rival account campaigning to dethrone Kylie and crown a literal picture of an egg as the new ruler of Instagram. Only on the internet.

Kylie broke the Instagram record for most likes on an Instagram post in February last year when she shared a picture of her holding her new-born baby’s teeny tiny hand, accompanied by the announcement of her name: Stormi Webster.

The post has over 18 million likes at the moment.

Now hot on her heels @world_record_egg’s picture of a literal egg has garnered nearly 17 million likes since January 4 through a virally successful campaign to take down Kylie Jenner. The picture is captioned with a call to action that has ignited egg-lovers and Kardashian-haters alike.

“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.” 

The egg has a dedicated following who has flooded Kylie Jenner’s Instagram post with expressions of their egg support, willing others to switch their like to the egg post and join the ‘egg gang’. For lack of better words, this is just hella weird.

The @world_record_egg account has inspired a number of copycat accounts who are apparently also passionate about egg pictures holding internet records. Meanwhile there is also this chicken account seemingly trying to take credit for all the eggs.

With the traction that the egg picture is getting, it looks like the campaign to replace Kylie Jenner’s baby picture with a stock picture of an egg as Instagram’s most-like picture is on track to be a success. This is the world we are living in. People need more hobbies.

The Internet Erupts In Outrage Over An Instagram Update Test That Is So Far From What People Asked For

Please, don't.

Instagram, like pretty much every social media platform, is notorious for making unwanted changes to the interface. Obviously evolving is important for business and engagement, but a wrong move can put a platform in the app graveyard alongside the ready-and-waiting grave Snapchat dug itself with the infamously fatal Story redesign.

So Instagram should tread carefully, because the update they just launched to a test audience was definitely NOT well-received.

Basically, what happened was Instagram released an update to a test group that changes the feed from a vertical scroll to a horizontal scroll – like Instagram Story or Tinder.

In the new set up you tap a picture in the middle to ‘like’ it, then top the right or left side of the image to go to the next post, with a progress bar that shows you how far you are through the newsfeed.

The update was, naturally, met with hostility, and #InstagramUpdate quickly started trending on Twitter in the US where people were venting their frustrations.

Literally, within an hour, Instagram rolled back the changes. Solid teamwork people.

Facebook’s head of Instagram, Adam Mosseri, responded on Twitter claiming that the reach of the update was actually an accident, and it was only intended to be tested to a smaller group.

Mosseri was very tail-beetween-legs and covering-Instagram’s-ass with an apology and reassured people if they restarted the app it would be gone.

“Sorry about that, this was supposed to be a very small test but we went broader than we anticipated.” He tweeted.

Whether or not the “broader than anticipated” accident story is true, hopefully the sheer distaste for this new swiping model keeps Instagram clear of a horizontal re-model. Because seriously, we hate it.

Hailey Bieber Shared A Powerful Message About The Toxicity Of Social Media And Online Trolls

"Being off Instagram is the best thing ever."

Social media can have a lot of positive uses, but there are also a lot of problems that can’t be ignored. Pete Davidson recently opened up about the damage that online bullying has had on his mental health, and now Hailey Bieber (previously Hailey Baldwin before marrying J.Biebs), has shared a powerful message on the same issue.

Hailey posted on her Instagram story to open up about the “immediate anxiety” she gets from logging on. In her case, she’s been the target of an excessive amount of online trolling off the back of her marriage with Bieber, and obviously those cruel messages are doing their damage.

Hailey Baldwin Instagram Story

At just 22 years old, Hailey Bieber clearly has wisdom to share from her negative experience with social media, and it’s an important reminder of the benefits of taking a step back from the platforms. Although she does acknowledge the benefits of the app, her message about bullying and life balance is something that we need to talk about, and practice more.

You can read her full statement here:

“Being off of Instagram is the best thing ever. Whenever I take breaks from it I feel so much better so much happy [sic] as a person.. the second I come back on I get immediate anxiety, I get sad and I get worked up.

“Please don’t get me wrong Instagram is an incredible tool and great way to stay in touch and interact with others. But the negativity screams so loud. 

“It’s hard to focus on your well being and mental health when each time you open Instagram someone is tearing apart your job, or your relationship, or essentially any of the things in your life that are positive. 

“I just don’t believe we’re called to live a life where we’re so easily caught up in strangers’ opinions on something they have NOTHING to do with. We need to take a step back and realize we need to express more love and encouragement to one another instead of consistently tearing people down and judging.

“I won’t let people make me feel like I’m doing something wrong by enjoying my life and being happy.

“The world has enough hatred, hurt and pain as it is, the last thing we need is more negativity, hate, and division.”

If you would like to talk to someone about mental health, you can call the Kids Helpline on 1800 55 1800 or Headspace on 1800 650 890. If you are contemplating suicide or having suicidal thoughts, please call Lifeline on 13 11 14, or the Suicide Call Back Service on 1300 659 467. If you are in immediate danger, call 000.

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