Remember earlier this year when Kylie Jenner landed herself on the cover of Forbes and earned the title of the youngest self-made billionaire ever?
Well, apparently billionaire status isn’t good enough for Ky, who is trying to squeeze a few coins out a Gold Coast mum who has been selling t-shirts printed with her freshly trademarked phrase “Rise and Shine.”
According to The Daily Mail, Kylie Jenner has reportedly sent a cease and desist letter to the Australian woman, who apparently sold hundreds of the t-shirts under her brand Cased Clothing.
Speaking to The Gold Coast Bulletin, the Gold Coast woman said, “I used to really like her, now I’m like are you kidding me. The design wasn’t about her, it was just a shirt with a different holiday feel.”
“We still have a few left but don’t plan on selling them now. I would be really p*ssed if we had $4,000 worth of t-shirts here but we only have about eight or so,” she said.
The woman added that “unfortunately, we just don’t have the money to fight something like that and she has enough cash to take us down. It’s not worth it.”
ICYMI, Kylie attempted to trademark the phrase “rise and shine” last week after a video of her singing it to her baby Stormi essentially broke the Internet and racked up billions of hashtags on TikTok.
With a billion dollars already in the bank, is it really necessary for Kylie Jenner to come for an innocent Gold Coast mum trying to keep her business afloat?
It’s not the first time Kylie has taken legal action against an Aussie. In 2017, she attempted to trademark the word ‘Kylie’ but was barred by the lawyers of our very own Kylie Minogue.
Unfortunately for Jenner, it looks like she might not be able to trademark “Rise and Shine” after all. According to The Blast, a businesswoman and single mother in New Jersey already owns a trademark for the catchphrase.
The Kardashian-Jenner empire grows day by day, and it’s quite clear the family is keen to continue capitalising on all of their viral moments – but at what point does the consistent trademarking, exploiting and profiting become a little ridiculous and unfair?