Kris Jenner is hailed as somewhat of a marketing genius, for conquering the unconquerable: creating a brand out of nothing. Literally, the Kardashians are famous for being famous, it makes no sense, and Kris Jenner is the mastermind behind their success.
So, while Kris is making headlines for playing the ‘dorky mom’ character at the Victoria’s Secret Fashion Show, let’s be honest, Kris Jenner knows exactly what she is doing.
When you're not a regular mom, you're a cool mom @krisjenner #VSFashionShow pic.twitter.com/vGhSEokflW
— Victoria's Secret (@VictoriasSecret) December 3, 2018
Her daughter Kendall Jenner is strutting down the catwalk, and what does Kris do? She makes a damn scene. She knows filming and waving at her daughter will make good content and she is not wrong. She’s a genius.
Obviously this carefully constructed scene is throwing back to her starring role in Ariana Grande’s ‘thank u, next’ video. Everyone was excited to see Kris Jenner fulfilling her destiny playing Regina George’s mum, but no one is as excited as Kris Jenner herself.
#proudmama ? #thankunextvideo https://t.co/GGpPNUC4N2 pic.twitter.com/STvqG8H8qe
— Kris Jenner (@KrisJenner) November 30, 2018
And the internet reacted exactly how I’m sure Kris wanted us too! She knows what she’s doing!
Kendall takes one step and Kris like #VSFashionShow pic.twitter.com/YKQhWAxtW1
— Ræ (@k1nd0f_AbigD3al) December 3, 2018
Favorite part of this years @VictoriasSecret fashion show was Kris Jenner waving at Kendall like she was a toddler on stage at a recital
— Danielle Uhlhorn (@daniellemu112) December 3, 2018
OMG, Kris Jenner waving to Kendall from the front row on the #VSFashionShow was the cutest thing, now I see why she was in thank u, next.? pic.twitter.com/WOTTG0HwJZ
— manny. (@rokesthat) December 3, 2018
So let’s just have a moment of appreciation for Kris Jenner’s ruthless marketing of herself, and her entire family. Just because it’s Kendall’s gig, doesn’t mean Kris isn’t going to turn it into her moment. You’re doing amazing sweetie.