YouTubers Jake Paul And Tana Mongeau Getting Engaged Is An Incredibly Smart Business Move

Love is a business transaction, apparently.

When two people get engaged, the usual response is one of happiness and delight that they’ve found each other.

But when those two newly engaged people happen to be irritating online influencers, you’re more likely get a skeptical “huh” as opposed to “congrats!”

After two months of “dating”, YouTuber Jake Paul popped the big question to fellow YouTuber Tana Mongeau before the couple obnoxiously broadcasted the news all over Twitter and Instagram in their usual over-the-top way.

If you’re one of the many people who are skeptical about this whole engagement thing, you’re far from the only one. Paul and Mongeau got popular doing and saying stupid stuff on YouTube, and their whirlwind engagement is the latest in a well-established pattern of idiocy from the pair.

While we can debate all day over the integrity of Paul and Mongeau’s relationship, the one thing you can’t deny about their engagement is how brilliant of a business move it is. It’s certainly a better strategy than telling everyone that you totally didn’t bone and jizz on your cat.

For better or worse, the pair were already among the biggest YouTubers currently operating before they hooked up and their popularity then skyrocketed even further when they got together. Even though they outright said that their relationship is all about “clout”, fans still got suckered into this whole schtick.

Their “couple videos” have amassed over 50 million views across their respective channels, which is more viewers than what the Game of Thrones finale, their social media profile continues to boom, and more subscribers are flooding in daily. Hell, they even started releasing ridiculously overpriced “Jana” merch just in case you weren’t convinced that the couple are in it for the money.

And now that Paul and Mongeau are engaged, those views, merch sales, and subscriber numbers are almost certainly set to soar even higher than they already inexplicably are.

I’m not knocking them for doing what they’re doing, it’s just smart business and it makes perfect sense. Hell, they would’ve been stupid not to do it.

Regardless of what happens to the couple at this point and what you think of them as people, it’s all been a brilliant publicity stunt that’s raked in a heap of attention and money for the pair.

Paul and Mongeau may be idiots of the highest order but they certainly know how to cater to their audience.

BTS's Collab With Troye Sivan And Sia Is A Feast For The Senses, Surely

The Aussies can now join the likes of Lauv, Halsey and Charli XCX.

Looks like BTS are feeling the Aussie love and we couldn’t be happier. Just a few hours ago, the band released the tracklist for their new album, 7, and yes, it broke the internet. Understandably

Love BTS? We had a good ol’ yarn about them on this episode of It’s Been A Big Day For…

Their new album looks to be some sort of compilation of their previous few projects, featuring the incredible collaboration with Halsey, ‘Boy With Luv’ among other previously heard singles.

But the thing that has the internet shaking, is the collaboration with none-other than Troye Sivan. 

In a Tweet, Troye let all of his fans and the ARMY know that he played a part in writing the highly anticipated song, ‘Louder Than Bombs’. And yes, the ARMY are super excited, because it sounds like it’s going to be a literal bop. 

In addition to this, there is only one other feature on this tracklist and it’s none other than our national treasure, Sia!

The Aussie queen appears to be a feature on the title-track, On, which looks to be the lead single off this project. A similar occurrence happened when BTS dropped their single, ‘IDOL’, with Nicki Minaj on her own version of the song. Will Sia be in the music video? Will Sia get her own version of a music video like Minaj? Who knows!

Sia has just released a song for the Dolittle soundtrack, but before that, she hadn’t dropped anything in a few years. Is there a comeback in our midst? We definitely hope so!

Also, we hope that, because they seem to love the sound coming out of Australia right now, that maybe there could be a 5SOS or Tones and I collaboration in our midst? 

BTS are dropping their album 7 in just a few days. So, we’ll catch you then, on YouTube, constantly refreshing for their new music video. If you can’t wait, make sure you check out their new songs, including their performance of James Corden, and the music videos for ‘Outro: Ego’ and ‘Interlude: Shadow’.

Always be in the loop with our snackable podcast breaking the biggest story of the day. Subscribe to It’s Been A Big Day For… on your favourite podcast app.

No, Justin Bieber Didn't Steal That Song, Here Are All The Facts

Mark My Words.

On Friday, Justin Bieber released his new, highly-anticipated album Changes, and within 24 hours there was already controversy.

Right, okay.

No, it had nothing to do with his desperate attempt at a number one single, it actually surrounded one of the songs on his new album. His new song, ‘Running Over’, which features Lil Dicky, started to do the rounds on Twitter all because of comments made by an unknown musician, Asher Monroe.

Speaking of music plagiarism, have you heard our chat on the Hot Chelle Rae, The 1975 and Maroon 5 beef on this episode of It’s Been A Big Day For…? You should check it out!

Asher Monroe uploaded a screenshot of his own Instagram story to Twitter, saying: Justin Bieber “jacked my swag”. Along with this comment, he placed an image of his own song “Synergy” next to Bieber’s new song. The internet then put two and two together and the comparative videos started to do the rounds. 

Here, stan Twitter was shocked at the blatant plagiarism from the Biebs that the hate started to pour in. 

But then, it wasn’t long until people noticed the instrumental also very similar to a song by the Korean band, Yumdda. 

Then, the songwriter spoke up.

Laxcity, an American producer, came forward saying that he made the beat and released it on Splice (a sound library) for royalty-free use. Laxcity shut down Asher Monroe’s claims by saying “Look at this clown” and “Lol bro I made this melody, not you… you should chill out.”

So there you have it, no one plagiarised. All good, right? Wrong. Just as we thought the case was closed, the sad truth revealed itself. Because this producer made the beat for royalty-free use, he’s actually making no money off of the Bieber song. 

Hopefully this talented producer gets the exposure he well and truly deserves and at least something will have come out of this dramatic saga.

Always be in the loop with our snackable podcast breaking the biggest story of the day. Subscribe to It’s Been A Big Day For… on your favourite podcast app.

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