When two people get engaged, the usual response is one of happiness and delight that they’ve found each other.
But when those two newly engaged people happen to be irritating online influencers, you’re more likely get a skeptical “huh” as opposed to “congrats!”
After two months of “dating”, YouTuber Jake Paul popped the big question to fellow YouTuber Tana Mongeau before the couple obnoxiously broadcasted the news all over Twitter and Instagram in their usual over-the-top way.
If you’re one of the many people who are skeptical about this whole engagement thing, you’re far from the only one. Paul and Mongeau got popular doing and saying stupid stuff on YouTube, and their whirlwind engagement is the latest in a well-established pattern of idiocy from the pair.
While we can debate all day over the integrity of Paul and Mongeau’s relationship, the one thing you can’t deny about their engagement is how brilliant of a business move it is. It’s certainly a better strategy than telling everyone that you totally didn’t bone and jizz on your cat.
For better or worse, the pair were already among the biggest YouTubers currently operating before they hooked up and their popularity then skyrocketed even further when they got together. Even though they outright said that their relationship is all about “clout”, fans still got suckered into this whole schtick.
Their “couple videos” have amassed over 50 million views across their respective channels, which is more viewers than what the Game of Thrones finale, their social media profile continues to boom, and more subscribers are flooding in daily. Hell, they even started releasing ridiculously overpriced “Jana” merch just in case you weren’t convinced that the couple are in it for the money.
And now that Paul and Mongeau are engaged, those views, merch sales, and subscriber numbers are almost certainly set to soar even higher than they already inexplicably are.
I’m not knocking them for doing what they’re doing, it’s just smart business and it makes perfect sense. Hell, they would’ve been stupid not to do it.
Regardless of what happens to the couple at this point and what you think of them as people, it’s all been a brilliant publicity stunt that’s raked in a heap of attention and money for the pair.
Paul and Mongeau may be idiots of the highest order but they certainly know how to cater to their audience.