Bleats

Tell The Gen Z In Your Life: This Brand Is Offering Paid Internships For Wannabe Influencers

This is surely a sign of the end times.

Speak to any Gen Z, and there’s a good chance they’ll tell you they want to become an Instagram influencer, and then laugh as you experience the five stages of grief over the fact that this is now a job young people want.

Since 85% of Gen Z uses social media to learn about new products, and 40% of teenagers say their favourite YouTuber understands them better than their real friends, brands are increasingly tapping into the influencer market to advertise their products on social media, instead of relying on more traditional ads.

This is where OPPO, a phone company, saw an opportunity. They’ve announced an ‘Influencer Internship‘ that involves travelling around Australia and New Zealand, taking photos with the latest OPPO phone, sharing photos to OPPO’s social media channels, and learning from ‘established influencers’ Milly Bannister, KOTravellers, Nicole Millar and Libby Kay, none of whom I’ve heard of.

The successful intern will travel to somewhere in Australia or New Zealand six times over the course of three months, take photos for Instagram, and update Instagram stories. This sounds a lot less labour-intensive than most internships, but if everyone’s dream is to work as an influencer, maybe this is what work will look like in the future.

While it is a legitimate paid internship, it’s also a fantastic marketing ploy. I hadn’t heard of the brand before this stunt, and now I’m writing about them.

OPPO’s Managing Director told ten daily:

“We can see that in the not so distant future we will employ and train full time influencers, in much the same way you would any employee.”

On the one hand, I’m happy to see interns getting paid, but on the other hand, this has made me very depressed about the state of the world. I might go into more detail in my next thoughtful Instagram caption.

There's An Apartment In New York That Exists Just So Instagram Influencers Can Take Photos In It So Clearly Society Is Doomed

What better way to take up valuable New York real estate?

Over the weekend, The New York Times reported on a marketing agency’s bold vision: a penthouse apartment designed solely for Instagram influencers to use in their photos.

Village Marketing has set up a 2,400 square foot penthouse apartment in SoHo to be a millennials’ dream: millennial pink couches, white walls, gold accents, and even a rooftop deck.

It was opened in August, and according to the 35-year-old founder of the marketing agency, is designed to serve a need: many influencers ‘struggle’ to find picturesque locations to take the photos they need to promote their sponsors.

It’s a tragedy that nobody has reported on this very real struggle until now.

The marketing agency recently invited influencers to use the apartment, although all of the influencers included in the New York Times article are fairly low-level, imo. No Kardashians here! I guess that’s because upper-level influencers can afford to redecorate their own homes to meet their strict Instgram influencer standards.

Everything about this is so incredibly bleak. We all know social media is a performance, and none more so than Instagram, but taking photos in the bed of an apartment that a marketing agency has set up specifically for that purpose is one of the most depressing things I’ve ever heard.

There’s a reason YouTubers have such dedicated and loyal fans: people feel like they’re getting a glimpse into their lives with their videos, however edited they might be. There’s none of that with so many Instagram personalities, no relationship-building or sense of fan community; it’s all hollow and driven by an interest in outward appearances. The only things a certain class of influencers have in common are their aesthetics and an interest in making money for every post they make.

It’s all a little too Ingrid Goes West for my liking.

One of the influencers admitted that Instagram creates a false reality, but said that “having a place like this, for me, is not about pretending your life looks like something else. It’s about having a space you need to get your work done.”

It seems slightly suspicious to me that the space you use to get your work done looks exactly like the spaces every other influencer uses to get their work done, until you can’t tell where one space ends and another begins.

It also starts to become a problem when young people who aren’t as aware of how constructed and artificial Instagram is start to aspire to the carefully curated perfection they see on their feeds. At that point, it stops being harmless and starts being a problem. See: all of the young women buying skinny tea and elasticated corsets because Instagram influencers (including the Kardashians) told them to.

We all know Instagram is fake; I just wish influencers would own up to that more often instead of perpetuating the lie.

(Header photo courtesy of Neon)

This Instagram Account That Catalogues Witty, Salty And Sweet Comments Made By Celebs Is Your New Fave

Celebs, they're just like us: trolling their friends' Instagrams for the perfect roasting opportunity.

I stumbled upon my new favourite Instagram account, @commentsbycelebs, when I trying to remember which male actor is seemingly constantly commenting on people’s photos (it was Zach Braff).

The account, which is run by two millennials, collects hilarious comments and tweets made by celebrities, whether they’ve been made on a fellow celeb’s photo or in response to a fan on their own page. Their motto is ‘Because even famous people love famous people.’

Naturally, fan favourites like Chrissy Teigen and the Fab 5 are regular fixtures on the page – as well as Lisa Rinna, who evidently has a lot more free time than I would’ve guessed.

Ansel Elgort was caught by the account appreciating a great Balkan meme, for example:

I think my favourite genre of comment is celebrities responding to people roasting them, like this from Kevin Jonas:

Or celebrities freaking out about encountering other celebrities in the comments:

This quip from Seth Rogen is pretty spicy, tbh:

And lastly, this from Justin Bieber might be the best thing we’ve ever seen:

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