Gwyneth Paltrow dabbles in acting in the odd superhero movie.
But the rest of the time, she’s steaming her vagina, inventing yoga, getting sued for telling people to put jade eggs up their vaginas, getting a Netflix show anyway, or recommending you buy your mum a casual Spanish village for Christmas – and then periodically having to explain all of the above.
At a talk at South by Southwest festival in Austin, Paltrow revealed that many of the more bizarre moments Goop is famous for actually happened because they thought they could just kind of make s**t up.
“We didn’t understand that you can’t make certain claims,” Paltrow said.
“We just thought we were like, writing a blog.”
Good to know Gwyneth holds herself to such a rigorous editorial and commercial standard.
She called the jade egg settlement a “painful lesson” and added that team Goop “just like to ask questions”.
Paltrow said the brand has now hired “a regulatory team and in-house scientists and lawyers”, and they’re “all buttoned up”.
She was also asked about her appearance on Saturday Night Live over the previous weekend, where she cameoed as a Goop employee who can’t explain what an expensive jar of salt scrub actually does (“As we all know, salt is angry sugar”).
Paltrow explained that it is also important to have a sense of humour when you’re being criticised and sued for being full of it.
“As they say in Buddhism, to live is to struggle, to suffer. And so I think you really have to have a sense of humor about it as you go through it.”
I guess if you’ve already got a jade egg up your vag, it’d be a bit uncomfortable to have a stick up your arse as well.