Facebook is a privately owned entity, and therefore has the right to set its own content policies. Sure. But as the users and general public, we have every right to call out Facebook when its actions are completely unacceptable.
Facebook banned some online advertisements from a breast cancer awareness and fundraising campaign, because the images violate the platform’s nudity policy.
The Breast Cancer Network of Australia (BCNA), in partnership with Bakers Delight, launched its annual Pink Bun Campaign yesterday and the images feature 10 topless survivors with baked goods covering their chests.
The campaign imagery is awesome.
Facebook removed some of the advertisements, excusing the action in an email sent to the BCNA from a Facebook employee said.
“We certainly understand that the ads are promoting awareness for breast cancer, however the images associated with the ad are in violation of our policies for partial nudity,” The email said.
“We will uphold the disable here until the ads can be modified for compliance.”
If this breast cancer charity campaign can not pass Facebook’s nudity policies (AKA censorship of female bodies far beyond the censorship of male bodies), then they are BAD policies. Removing any images from this campaign is absurd and we know that Facebook has the ability to make calls on a case by case basis, so there is really no excuse.