American singer-songwriter Kasey Musgraves has executed the most wholesome celebrity act we’ve seen this year. She’s taken to Twitter and Instagram to promote a stranger’s small, retro photography business based in LA. The business owner told Musgraves that his place had been struggling since the digital wave.
Musgraves posted a series of nostalgic self-portraits which she took at the shop called Tom’s One Hour Photo. They were absolute fire. Apparently, the place opened all the way back in ’91 and Musgraves’ sister stumbled across it during a trip to Korea Town.
When celebrities pull-off random acts of kindness we’re sometimes left feeling a little “off.” We’re stuck with a sense that we’re not quite sure whether they did the “thing” for media attention or whether it came from a genuine place. With Hollywood, it’s hard to ever really know.
This kind move, however, doesn’t feel staged. Musgraves and her sister even went to the trouble of setting up an Insta appreciation account for Tom’s business. It’s not flashy, nor does it contain many photos. It just gives off the impression that the celeb and her sis have made a legitimate grass-roots effort to do something nice. As if we didn’t already love Musgraves enough for producing basically the only country music we can enjoy.
What’s more is that since Musgraves posted her portraits on Twitter, plus the link to the appreciation account, Tom’s profile has garnered 31.6K followers. Something tells us his business is gonna be pumpin’ out pics in the next few days.
The shop owner’s son even reached out to Musgraves on social media to thank her for the whole thing and my word, its wholesome.
Let us all hope that every LA hipster will now exclusively get their film developed at this homely spot. Even if all of this attention has only earned a short spike in clientele, there’s no doubt it’ll be a very sweet feeling.
Tom appears as just a regular, hard-working guy, doing his thing. The clips of him on Insta show him going about his job with absolute professionalism. Plus his workplace is seriously decked out – there are so many cool retro knick-knacks sprawled across the walls of his shop.
Musgraves has uncovered a hidden gem for sure, but the best thing about the whole episode is that she made Tom’s One Hour Photo the true hero of this story.