Beyoncé’s headlining set at 2018 Coachella was so iconic we renamed the whole damn festival Beychella.
To honour the inspiration behind Beyonce’s custom-made Balmain Coachella wardrobe, Bey and Balmain have announced they are releasing a collection based off the college-themed costumes.
Introducing the limited-edition #BALMAINxBEYONCE collection inspired by @Beyonce's custom-made #BALMAIN pieces for #Coachella. AVAILABLE WORLDWIDE JULY 14 ON https://t.co/rMzlnxhJlq #BALMAINxBEYONCE pic.twitter.com/3QsL4ktwbn
— Balmain (@Balmain) July 10, 2018
The limited-edition, charitable Balmain x Beyoncé collection launches worldwide on July 14 and features monogrammed ‘BK’ hoodies and shirts black, yellow and pink to match those sported by Queen Bey on stage. You can get yourself a piece of Beychella (and a piece of history) on balmain.com and beyonce.com.
The costumes were heavily inspired by the marching band uniforms of America’s historically black colleges and universities, and Beyoncé donated $100,000 to four historically black colleges after her Coachella set.
To follow up, the proceeds of the Balmain collection will benefit the United Negro College Fund (UNCF) – helping students of colour to attend college.
“The donation was the main goal of this collaboration,” says Balmain creative director Olivier Rousteing. “We don’t forget where we come from.”
Rousteing says it was a response to the “need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities (HBCUs).”
THE #BALMAINxBEYONCE LIMITED-EDITION COLLECTION WILL PREMIERE EXCLUSIVELY AT BALMAIN'S PARIS FLAGSHIP ON JULY 13 AT 7:00 PM + LAUNCHING WORLDWIDE ON JULY 14 AT https://t.co/rMzlnxhJlq pic.twitter.com/0QaDVtVimQ
— Balmain (@Balmain) July 10, 2018
So all rejoice the Beychella-inspired line for honouring black culture, great style, and our one and only queen, Beyoncé Knowles-Carter.
