It’s finally happened: the nail polish people have run out of real words.
Years of hilariously wordy shade names and extremely tenuous puns, thought up in offices full of exhausted marketing executives constantly high on acetone fumes, have led to this moment.
Dior’s latest collection of nail polishes includes a genuinely delightful blue shade, somewhere between denim and Delft, called Blop.
We can only blame OPI for this.
They have a million f**king shades of with incredibly extra names full of puns your dad would be proud of three hours into Christmas dinner, most of which don’t even make sense unless you know which themed collection they’re part of.
Including:
Those are all real, for the record.
There is a legitimate explanation for Blop, to be fair. Alongside its buddies Pow, Wizz and Splash, it’s from Dior’s new line Comic Strip, which a quick Google will show you is actually named after the Serge Gainsbourg song.
So its old-school French cool bona fides are intact, kind of.
And it could have been worse: other onomatopoeias (sound-words) in the song include CLIP CRAP!, VLAM! and HUMPF!
But still. Blop.