Avengers: Endgame Deleted A Scene Because It Was Just Gwyneth Paltrow Plugging Her Weird Goop Stuff

Classic Gwyneth.

With a movie as stuffed as Avengers: Endgame is, there’s bound to be a bunch of things that got cut out due to various reasons. One of these deleted scenes happens to involve Gwyneth Paltrow and it was cut because of the reasons you probably expect from her.

CNET reports that scene in question is titled “Goji Berries” and it gives us a look into Tony Stark and Pepper Potts’ married life. Not much happens besides a bit of mundane chat about their alpaca Gerald and, uh, Tony’s taste for Pepper’s goji berries.

Definitely talking about berries.

It’s pretty clear that this scene didn’t really add much to the film’s narrative beyond some character moments, but one gets the feeling that there’s another reason why this scene was cut.

You see, Gwyneth happens to sell goji berries on her Goop website. So while the scene apparently shows Tony and Pepper’s idyllic life, it’s quite obviously nothing more than Gwyneth plugging weird crap from her side hustle.

There’s clearly a conflict of interest there and Marvel probably didn’t want the goji berry loving market cutting into Endgame‘s business hence why the scene was cut.

Beyond Gwyneth’s shameless goji berry plugging, there were five other scenes that were cut out of Endgame. These include:

  • An extended Tony Stark death scene
  • Rhodey and Steve Rogers talking about why he had to crash the plane at the end of Captain America: The First Avenger, which is actually a very good point and another story for another day
  • Rocket Raccoon bagging out the Avengers’ efforts against the Chitauri in the first Avengers film before Tony gets revenge by shaving off a strip of the trash panda’s fur
  • An extended Bro Thor and Rocket scene on Asgard
  • An extra scene of Tony with his father during the 1970 sequence

All these scenes are interesting but were all understandably cut in order to keep Endgame‘s already-mammoth runtime to a more manageable length.

To be honest, it’s a bit of a shame to miss out on Gwyneth’s goji berry love, mainly because it’s just so shameless. Not that she would remember anything from her time with Marvel anyway.

Marvel's Excuse For Not Having Black Widow's Funeral In Avengers: Endgame Is Pretty Lame

Black Widow deserved better.

Marvel really pulled out all the stops for Avengers: Endgame when it came to tying up loose plot points and characters. But whereas Tony Stark got the fitting farewell that befitted the MCU’s first superhero, Natasha Romanoff on the other hand, well, didn’t.

Black Widow’s lack of a classy goodbye or even a funeral scene was unsurprisingly a big sticking point for many fans, who weren’t pleased to see one of the longest-standing members of the Avengers be thrown into a ditch – literally.

So why exactly didn’t Natasha get the funeral scene or emotional send off she deserved while Tony did? Well according to Endgame directors Anthony and Joe Russo, the reason boiled down to “you’re going to see her again anyway so we didn’t bother!”

Joe told Entertainment Tonight that since Marvel have that Black Widow movie coming out and Tony doesn’t, Iron Man got the funeral scene and Natasha didn’t since she’s not technically gone just yet.

Elaborating further, Joe explained that certain storytelling choices had to be made in order to fit everything in Endgame‘s three-hour runtime. Since they needed to bring closure to Tony Stark, Natasha will get her closure in her own solo film instead.

I get what the Russos are saying here but saving Natasha’s farewell for the Black Widow solo film is a bit of a lame cop out from Marvel.

The pair had an almighty task in trying to tie up as many loose ends as possible with Endgame and it’s understandable that certain things will be cut. But when there are random scenes like Korg playing Fortnite sprinkled in the film, it does make you wonder why they couldn’t spare another minute or two at the end for Black Widow.

Saving Natasha’s farewell for her solo film makes sense on paper but there’s a high risk of it just not working because the movie is set before Endgame and a lot of emotional energy has already been spent. How exactly are you meant to bring closure to a now-dead character in a satisfying way with a prequel that’s supposed to serve as its own standalone, three-act thing?

But we should! We really should!

But hey, maybe I’m overthinking it. Marvel has thrown out the conventional storytelling rulebook with its MCU films and it’s worked out well for them so perhaps the Black Widow solo film will actually work as intended.

Here’s hoping it does because Black Widow deserved better than what she got in Endgame.

Today I Learned: Avengers Happened Purely Out Of Last Minute Panic

For those who think the Avengers comic came about after meticulous planning, think again.

Comic books require a lot of time and planning in order to get them out on time while still maintaining a certain level of quality. For a superhero team up like Avengers, you’d think that Marvel would’ve meticulously plotted out every move before pulling the trigger. You only get one shot at it and you definitely don’t want to screw it up.

Well, that assumption couldn’t be further from the truth.

As it turns out, the reason Avengers #1 existed in the first place was because of a looming deadline, not wanting to lose money, a drunk comic book author and some last minute panic.

When you remember you have something due in 12 hours time and you’ve done nothing.

The tea was spilled by Marvel’s senior vice president of publishing, Tom Brevoort, in 2011 on Formspring during a fan Q&A session. Apparently the comic book giant’s strategy back in the 60s was to essentially rip-off what was working and flood the market. The big thing at the time was Spider-Man so Stan Lee and artist Bill Everett got to work on a new Spider-Man “inspired” comic called Daredevil.

However, Everett was juggling his comic book duties, a day job and a drinking problem, which caused Daredevil #1 to fall well behind schedule. While delaying things is pretty normal these days, Brevoort said that printing time was paid for well ahead of time back in those days regardless of whether a book was ready or not so Marvel had to get something out so their money wouldn’t go down the sink.

So now Marvel had a looming deadline, no comic book and a mountain of last minute panic. Luckily, Lee had a brainwave and thought “why not bring all our heroes together in a big team up like what DC did with Justice League of America?”

It fit in with the company’s “rip off what works” modus operandi at the time and didn’t require any prep time since all the heroes and villains were already established, so it made logical sense given the pickle Marvel were in at the time.

From there, Lee and Jack Kirby quickly cobbled together the first issue of Avengers just in time to meet the printing deadline and the rest is history. As for Daredevil, that also did come out eventually… six months later.

Took your bloody time, didn’t you?

So there you have it, Avengers wasn’t born out of some grand plan Marvel had had in the works for years but rather out of not wanting to lose money and blinding panic. And hey, it’s more than paid off since then given how prevalent the Avengers are in the pop culture space these days.

Maybe that’s the secret to creating a masterpiece: leave everything up until the last minute and hope your brain churns out some gold from the bits and pieces you have lying around.

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