Forever 21 is quickly proving its the mischievous kid in class that continues to torment the substitute teacher despite being threatened with expulsion.
Just one month after filing for bankruptcy and being sued by Ariana Grande for using a ‘lookalike model’ in an ad campaign, Forever 21 has gone rogue and in one final flourish, trolled Grande with nothin’ but a sweatshirt.
This week, Forever 21 released a black sweatshirt which features the phrase “Don’t call me angel” above an image of a cherub. ICYMI, ‘Don’t Call Me Angel’ is the title of Ariana Grande’s latest track featuring Miley Cyrus and Lana Del Rey for the upcoming Charlie’s Angels film.
Spicy.
In September, the New York Times reported that Grande was suing Forever 21 for $10M for “tricking customers” into thinking she had endorsed the brand by using a model who looked “strikingly similar” to her.
Grande has taken particular issue with a series of posts on Forever 21’s Instagram featuring a “lookalike model” sporting a slicked back ponytail and wearing clothes similar to the ones the singer wore in the video for her song ‘7 Rings.’
“The resemblance is uncanny and Forever 21’s intent was clear: to suggest to the viewing public that Ms. Grande endorsed Forever 21, its products, and was affiliated with Forever 21,” the lawsuit states.
Less than a month after Grande took legal action against Forever 21, the fashion brand filed for bankruptcy. Business Insider reported that at its peak, Forever 21 made $US4.4 billion in revenue but is now ceasing operations in 40 countries and closing up to 350 stores globally.
Following the Forever 21’s Chapter 11 bankruptcy filing, Ariana Grande paused her $10M lawsuit. After this blatant shade throw, will she pick things up where she left off? Do Forever 21 have any more cash to spare for legal fees? I have so many questions.